Our Mission
Reliance Capital SA is a Swiss-based Independent Wealth Management and Investment Advisory company formed in 2004 in Geneva, Switzerland where the tradition of private banking finds its true expression.
We established our firm with the purpose of offering our select number of clients a service that is exceptional, focused and completely independent of the institutions that offer financial products and services. Our independence frees us from all the institutional conflicts afflicting banking employees who often need to put their employer’s interests ahead of their clients’.
At Reliance Capital we are able to provide dedicated, dynamic and impartial financial advisory because we do not face those conflicts and because we don’t have to meet ever-increasing targets of new client acquisitions, sales of bank’s products and services, and growth of commissions and profits.
Our independence allows us to ensure our clients continued attention as we do not expose them to events unfortunately familiar to many of them such as the relocation, retirement or removal of the employees responsible for the clients’ accounts, bank reorganizations, mergers or acquisitions, or the wholesale institutional desertion of markets or clients.
Simply put : our client is our boss and his interests are our priority.